In the world of ecommerce, a successful sale isn't just about a single click. It's about a journey, a series of touchpoints that lead a potential customer from brand awareness to loyal advocacy. As a fractional CMO, I see many businesses neglecting this crucial aspect – the customer journey.

In the fast-paced world of e-commerce, intuition can only take you so far. As a fractional CMO, I witness countless businesses operating on gut feelings and anecdotal evidence. But let me tell you, winning strategies are built on data, not hunches.

How do you know when it's time to bring in a fractional CMO (Chief Marketing Officer)? Here are 5 signs that your e-commerce business might be yearning for that strategic marketing boost:

Selecting the right website Content Management System (CMS) for your organization is a crucial decision that can profoundly impact your online presence. With numerous options available, it's essential to weigh the pros and cons of each platform.

In the ever-evolving landscape of e-commerce, where direct-to-consumer (DTC) beauty and skincare brands dominate the market, the need for strategic leadership has never been more critical.

Slogan creation can be frustrating and time-consuming but is ultimately very rewarding. And there’s nothing like that “lightbulb moment” when you know you have it just right. But how do you get started creating that slogan to remember for your brand?